NYU Admit Pack Redesign

The NYU Admit Pack was awarded Silver in the 2025 CASE Circle of Excellence Awards in the category of Publications, Student Recruitment (Series or Package) for its innovative and impactful design and storytelling.​ 

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As Project Manager, I led the end-to-end execution of NYU's redesigned Admit Pack, a tactile, multimedia experience created to emotionally connect with admitted students across our global campuses. Recognized for its innovation, strategic use of student research, and measurable impact, this project transformed a traditionally administrative packet into a celebration of community and shareability.​

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The redesign included custom-designed keepsakes, peer-written messages, tailored content for NYU’s campuses in New York, Abu Dhabi, and Shanghai, plus a QR code directing students to immediate online assets like an exclusive NYU playlist and phone screen backgrounds. I facilitated collaboration between creative and enrollment teams, shaped the production timeline, ensured stakeholder alignment, and managed quality control through every stage.​​

 

From coordinating cross-campus student surveys and focus groups to managing design feedback, vendor timelines, and final delivery, I ensured the project launched on schedule and upheld the NYU brand standards. The outcome? Widespread excitement and engagement on platforms like TikTok and Reddit, a strengthened student connection to their future campus, and a strategic boost to NYU’s global yield goals.​​