MARKETING + BRANDING PROJECTS
Bringing teams together to create innovative marketing projects including promotional publications, website redesigns, and results-driven digital ads.
01
NYU Undergraduate Admissions: Search Multi-Media Campaign
I collaborated with content strategists, designers, and media colleagues to create a bright, energetic design system leveraging NYU’s brand identity. This multi-media campaign included a print brochure, emails, and paid media campaigns, that resulted in thousands of new leads for the university. Our custom digital ads, polished images, and sharp content effectively showcased NYU’s unique brand and opportunities to a global audience.
02
NYU Courant Mathematics in Finance Program: Branding and Web Design
I led a strategic brand discovery for NYU Courant’s Mathematics in Finance Program, guiding the development of a positioning statement, brand essence, personality traits, and brand narrative. I managed designers to create a visual identity, a comprehensive style guide, and a suite of templates. Additionally, I worked with an outside vendor to build a new website for the program.
03
NYU Journalism: Branding and Web Design
I led a brand discovery for the NYU Journalism Institute to define their positioning and unique qualities. With the brand strategy in place, we developed a visual identity that reflects the institute’s commitment to real journalism while maintaining a strong connection to NYU. I worked with an internal webmaster to redesign their website, ensuring the new design aligned with our refreshed brand identity.
Skills Utlizied
Project Management